Digital products made clearer, calmer and easier to use.
I'm Alex, an independent product designer working across UX, interface design and visual identity. I help teams turn complicated products into experiences people can understand and enjoy using.
Selected work
A selection of product, interface and identity work for organisations in climate, sport, media and technology.
Hello, I'm Alex.
I'm an independent product designer working across product strategy, UX, interface design and visual identity.
I'm particularly useful when a product has become complicated, the team needs a clearer direction, or an early idea needs to become something people can actually use. I work from the underlying problem through to the details of the finished experience.
Greenthumb reflects the kind of work I want to put into the world: useful, inclusive and thoughtfully made. That includes considering accessibility and environmental impact where those concerns genuinely affect the product, not treating them as decoration.
What I work on
- •Product strategy
- •UX and interaction design
- •Interface design
- •Design systems
- •Visual identity
- •Accessibility
- •Climate-related products
Have something complicated that needs making clear?
Tell me what you're working on, where it currently gets stuck and what a good outcome would look like. I'll get back to you with some initial thoughts.